LOWER IMPACT DELIVERIES
Missoma measures its footprint with Vaayu.

Average CO₂e per shipment
1.43 kg CO₂e
LOWER IMPACT DELIVERIES
Missoma measures its footprint with Vaayu.

Average CO₂e per shipment
1.43 kg CO₂e
LOWER IMPACT DELIVERIES
Missoma measures its footprint with Vaayu.

Average CO₂e per shipment
1.43 kg CO₂e

About Missoma
Missoma is committed to responsible design and sustainability. As the first jewelry brand to measure and offset carbon in real-time, we’re proud to partner with Vaayu to reduce our environmental impact and help customers shop more consciously.

About Missoma
Missoma is committed to responsible design and sustainability. As the first jewelry brand to measure and offset carbon in real-time, we’re proud to partner with Vaayu to reduce our environmental impact and help customers shop more consciously.
About Vaayu
About Vaayu
Vaayu is the world’s first automated software built for the retail industry to track and cut its emissions and impact in real-time. Using AI and machine learning, Vaayu helps companies reduce their footprint and move toward a lower-impact industry.
Vaayu is the world’s first automated software built for the retail industry to track and cut its emissions and impact in real-time. Using AI and machine learning, Vaayu helps companies reduce their footprint and move toward a lower-impact industry.
How Vaayu works
01. Daily Order Information
Using the daily order information, Vaayu calculates the carbon footprint for all orders real-time.
01. Daily Order Information
Using the daily order information, Vaayu calculates the carbon footprint for all orders real-time.
02. Splitting Deliveries
02. Splitting Deliveries
03. Identifying Mode of Transport
03. Identifying Mode of Transport
04. Applying Emission Factors
04. Applying Emission Factors
01
Daily Order Information
Using the daily order information, Vaayu calculates the carbon footprint for all orders real-time.
02
Splitting Deliveries
The Carbon Model splits deliveries into individual pieces called hops. This is a complex process based on a variety of factors, starting with the origin and the destination.
03
Identifying Mode of Transport
Based on the hops, a probabilistic model is used to determine the mode of transport for each hop. Different factors are combined using a Multivariate Gaussian model.
04
Applying Emission Factors
For each hop, an emission factor specific to the mode of transport and carrier is then applied to the distance. Unlike other models, the result is a normal distribution instead of a flat number, allowing us to accurately estimate the accuracy of the result. Emission factors are always as holistic as possible. For example, they utilize radiation factors from flights, use Well-to-Wheel and Life Cycle Analysis data.
FAQs
About the calculations
About the calculations
Understanding Carbon Footprint
The carbon footprint of your deliveries is the kg CO₂e emitted in delivering products from the warehouse to customers.
Understanding Carbon Footprint
The carbon footprint of your deliveries is the kg CO₂e emitted in delivering products from the warehouse to customers.
Definition of kg CO₂e
Kg CO₂e is the carbon dioxide equivalent of emissions. This means that all the greenhouse gases are added together and converted into CO₂ to measure the impact of deliveries.
Definition of kg CO₂e
Kg CO₂e is the carbon dioxide equivalent of emissions. This means that all the greenhouse gases are added together and converted into CO₂ to measure the impact of deliveries.
Greenhouse Gases in Deliveries
The average kg CO₂e for deliveries (carbon dioxide equivalent emissions) includes methane and other greenhouse gases.
Greenhouse Gases in Deliveries
The average kg CO₂e for deliveries (carbon dioxide equivalent emissions) includes methane and other greenhouse gases.
CUSTOMER STORY

At Missoma, we’ve always believed in pushing boundaries when it comes to sustainability and transparency.
Partnering with Vaayu to launch our first Digital Product Passport has been an exciting step forward – not just for us, but for the future of responsible shopping.
This technology gives our customers a deeper connection to their jewellery, allowing them to trace every step of its journey, from ethically sourced gemstones to the final handcrafted piece. Implementing this with Vaayu has been a collaborative process, ensuring that every detail – from stone cutting to packaging – is accounted for with complete accuracy. As we continue to expand this across more collections, we hope to help set a new standard for traceability in the jewellery industry. We will also continue to empower our community to make more informed and conscious choices.
Marisa Hordern
FOUNDER & CREATIVE DIRECTOR OF MISSOMA
CUSTOMER STORY

What is this impact equivalent to?
Missoma offsets the carbon from every delivery to a customer. Carbon offsetting is compensating for carbon emissions which cannot be avoided by funding a carbon reduction or removal project elsewhere in the world.
Charging a smartphone 19 times
Driving 0.4 miles
0.173 gallons of gasoline consumed
What is this impact equivalent to?
Missoma offsets the carbon from every delivery to a customer. Carbon offsetting is compensating for carbon emissions which cannot be avoided by funding a carbon reduction or removal project elsewhere in the world.
Charging a smartphone 19 times
0.173 gallons of gasoline consumed
Driving 0.4 miles


ABOUT MISSOMA
Missoma is committed to responsible design and sustainability. As the first jewelry brand to measure and offset carbon in real-time, we’re proud to partner with Vaayu to reduce our environmental impact and help customers shop more consciously.
ABOUT VAAYU
Vaayu is the world’s first automated software built for the retail industry to track and cut its emissions and impact in real-time. Using AI and machine learning, Vaayu helps companies reduce their footprint and move toward a lower-impact industry.
How Vaayu works
01. Daily Order Information
Using the daily order information, Vaayu calculates the carbon footprint for all orders real-time.
01. Daily Order Information
Using the daily order information, Vaayu calculates the carbon footprint for all orders real-time.
02. Splitting Deliveries
The Carbon Model splits deliveries into individual pieces called hops. This is a complex process based on a variety of factors, starting with the origin and the destination.
02. Splitting Deliveries
The Carbon Model splits deliveries into individual pieces called hops. This is a complex process based on a variety of factors, starting with the origin and the destination.
03. Identifying Mode of Transport
Based on the hops, a probabilistic model is used to determine the mode of transport for each hop. Different factors are combined using a Multivariate Gaussian model.
03. Identifying Mode of Transport
Based on the hops, a probabilistic model is used to determine the mode of transport for each hop. Different factors are combined using a Multivariate Gaussian model.
04. Applying Emission Factors
For each hop, an emission factor specific to the mode of transport and carrier is then applied to the distance. Unlike other models, the result is a normal distribution instead of a flat number, allowing us to accurately estimate the accuracy of the result. Emission factors are always as holistic as possible. For example, they utilize radiation factors from flights, use Well-to-Wheel and Life Cycle Analysis data.
04. Applying Emission Factors
For each hop, an emission factor specific to the mode of transport and carrier is then applied to the distance. Unlike other models, the result is a normal distribution instead of a flat number, allowing us to accurately estimate the accuracy of the result. Emission factors are always as holistic as possible. For example, they utilize radiation factors from flights, use Well-to-Wheel and Life Cycle Analysis data.
FAQs
ABOUT THE CALCULATIONS
Understanding Carbon Footprint
The carbon footprint of your deliveries is the kg CO₂e emitted in delivering products from the warehouse to customers.
Understanding Carbon Footprint
The carbon footprint of your deliveries is the kg CO₂e emitted in delivering products from the warehouse to customers.
Definition of kg CO₂e
Kg CO₂e is the carbon dioxide equivalent of emissions. This means that all the greenhouse gases are added together and converted into CO₂ to measure the impact of deliveries.
Definition of kg CO₂e
Kg CO₂e is the carbon dioxide equivalent of emissions. This means that all the greenhouse gases are added together and converted into CO₂ to measure the impact of deliveries.
Greenhouse Gases in Deliveries
The average kg CO₂e for deliveries (carbon dioxide equivalent emissions) includes methane and other greenhouse gases.
Greenhouse Gases in Deliveries
The average kg CO₂e for deliveries (carbon dioxide equivalent emissions) includes methane and other greenhouse gases.


CUSTOMER STORY


At Missoma, we’ve always believed in pushing boundaries when it comes to sustainability and transparency.
Partnering with Vaayu to launch our first Digital Product Passport has been an exciting step forward – not just for us, but for the future of responsible shopping.
This technology gives our customers a deeper connection to their jewellery, allowing them to trace every step of its journey, from ethically sourced gemstones to the final handcrafted piece. Implementing this with Vaayu has been a collaborative process, ensuring that every detail – from stone cutting to packaging – is accounted for with complete accuracy. As we continue to expand this across more collections, we hope to help set a new standard for traceability in the jewellery industry. We will also continue to empower our community to make more informed and conscious choices.
Marisa Hordern
FOUNDER & CREATIVE DIRECTOR OF MISSOMA